If there are multiple creatives/ads in the same ad group, a few ads will typically get the most impressions/clicks/conversions, while the rest of the ads tend to get much fewer impressions. Different bidding strategies: Cost Cap, Lowest Cost, Minimum ROAS, Highest Valueĭon't upload too many creative ads under the same ad group.Different optimization goals: Click, View Content, Add to Cart, Complete Payment.automatic targeting, interest & behavior targeting, custom audiences, etc. Different targeting products: custom vs.□ Simply duplicating ad groups without any adjustment will NOT help! Creating multiple diversified ad groups will help the ads experiment and scale. □ There is NO need to only put 1 ad group in 1 campaign.ĭon't duplicate campaigns without any adjustments. Advertisers can add ad groups into one campaign, as long as the ad groups share the same objective. It is recommended to have 3-5 diversified ad groups within one campaign. As a result, both underestimation and overestimation can be improved, and higher budget consumption, learning phase pass rate and lower CPA can be expected. The more conversions/data the account accumulates, the more accurate the algorithm will be at re-editing the CVR. □ Does it help to run multiple different ad accounts?Ī good, mature account is beneficial to all ad group users, and only one account is really needed. Target different markets if the websites are different, e.g.Target different age groups when the audience for the products varies by age.Target females for yoga leggings and target males for belts.When selling products from different categories:Īdvertisers can leverage different targeting options available on TTAM to guide our algorithm, such as: What advertisers really need to do is to refresh their creatives, and adjust their tagalong or bid/budget. When overbidding/under-delivering, or when creative fatigue happens: as long as the creative/ targeting/bid/budget is the same, then creating new accounts will not help advertisers improve their ad performance. Scenarios in which you don't need to create a new account: You have one account for App, one account for Web.You have different games/apps to promote under iOS14 Dedicated Campaigns.You need an account for auction ads and another account for reservation ads.You have different agencies/teams managing your accounts.You can create a new ad account for better management and analysis. Avoid any political, religious, or culturally sensitive content.įor more information related to Ad review, please visit □ 、source.Avoid any sort of infringement of intellectual property.Avoid any misleading claims, false information, and sensational or shocking content.Make sure that text, image, caption, audio, video, landing page, and language in your ads are created in a consistent and appropriate way that makes for a positive user experience.Make sure that your promoted products or services are not listed as a prohibited industry according to our industry entry policy.You may refer to the details provided on the ad rejection prompt, which you can find on your Campaign tab's Ad Group and Ad lists. An ad is rejected when it violates one or more of our advertising policies.What is the exact reason that my ad got rejected? For more information on how to track the status of your ad review, see Campaign, Ad Group, and Ad Status. Typically, most ads are reviewed within 24 hours, although in some cases it may take longer.How long does it take to get a new ad group approved? Depictions of excessive and irresponsible drinkingįor more information related to ads policy click here.Still images must appear for longer than 5 seconds.They should be vertical by nature for a fully immersive experience. Must not be horizontal or vertically flipped images.Avoid typos, punctuation errors, or gimmicks around prohibited messaging (see below).Ad title must not be a URL or incomplete sentence. Free of inescapable pop-ups and prohibited information.Informative and helpful, and not demanding of personal information.The various ad elements (caption, text, image and video, CTA) on TikTok ads must match their respective landing pages.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |